Guerrilla Marketing
WebUrbanist is in the midst of an eight-part series on guerrilla marketing. The examples used in the series are phenomenal, and they make me wonder, "Why the heck isn't the church on the bleeding edge of this stuff?" Perhaps because guerrilla marketing campaigns can sometimes be intrusive, offensive or shocking. Or perhaps because we're just not thinking hard enough and sharp enough. Get your creative juices to flowing by following these links to your heart's content and find your favorite guerrilla marketing campaign.
1 comment:
“The Obey campaign attempts to stimulate curiosity and bring people to question both the campaign and their relationship with their surroundings. Because people are not used to seeing advertisements or propaganda for which the motive is not obvious, frequent and novel encounters with Obey propaganda provoke thought and possible frustration, nevertheless revitalizing the viewer’s perception and attention to detail.”
I personally loved this one! Making everyone curious and having them wonder...like with the billboards or some of the info we pass out that just has the website! No one will think our website is a church at first glance.
Good stuff!! Sorry I was MIA...I was stuck in a hotel room in South Dakota!
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